Wedding Photography A.K.A. Psychology #101

You’re a fantastic photographer. You can pull off artsy, traditional, moody, or ethereal shots that make people literally cry with joy. But let’s face it, that’s not enough. If you want to bring your wedding photography business to the forefront, you need to be known as the photographer who does it all. Essentially, you become a pseudo-family member for the duration of each project.

Now, let’s get real for a second. People are always watching you. How you show up to this wedding is your biggest marketing tool. It’s not just about snapping the perfect shot; it’s about creating an entire experience. Introduce yourself to every vendor. Yes, every single one. Make sure all vendors get images and photographs of everything they provided, even the food. Trust me, they’ll remember you for it.

Don’t be aloof; be present. Smile, enjoy the day, and soak in the joy around you. No one wants to feel that you are standoffish, especially during cultural weddings where emotions run high and traditions are deeply cherished. Call people by their names if possible, engage in small talk, and offer genuine compliments. Laugh a little, help with anything that’s needed—you’re not just a photographer; you’re part of the celebration.

The planner is your best friend. Seriously, make sure you adhere to their timeline and follow their instructions. They’ve got the whole day mapped out, and your ability to gel with their plan can make or break the event. And here’s a big one that makes me cringe every time I see it: get off your phone. If you must text or call, do it in another room. Nothing is worse than seeing a photographer standing in the middle of the dance floor texting away. You have one job—capture the magic, not your notifications.

Let’s talk about the psychology part. Along this journey, you’ll encounter a multitude of personalities to decipher and manage in the most humble and tactful way possible. Bridezillas, family quarrels, and the stress of the big day all come down to you making everyone feel safe, secure, and free to enjoy their moment. On top of this, you only have one chance to get it right—there are no re-dos.

Most importantly, remember that this day is not about you. You may want everyone to gather right at sunset in a certain spot, or need everyone to quiet down and focus at a specific moment, but you have to be open to the flow of the moment. Allow your clients to revel in their special moments while you do your best to capture them. You’re going to be there from setup to dressing the bride to the very bittersweet end. This is where you’ll have to tap into your inner strength and move along at your client’s pace.

You may get the brunt end of the mother-in-law’s gripes, the frantic worries of someone coming late, and a myriad of other problems. It is part of your job to take things in stride and reassure everyone that everything is going to be just perfect. The best wedding professionals are simply the most humble; it’s a part of the job.

Brides want to know you are as involved in their fantasy as they are. There’s always a sense of urgency, and it’s challenging to keep up. Here are a few things that may give your business or approval rating a little boost. Ask who is coming to the consultation and get the names. Greet everyone by name. Bring a little gift to show your excitement.

Get personal. Weddings are personal; show you’re a professional but show you care. Send something special when they book you—macaroons, wine glasses, cookies, truffles. This is where your branding might help; a branded gift would help reiterate your business image. At the wedding, offer words of encouragement, especially during the preparation stage.

Be handy; offer an extra hand when needed. Engage with your client’s party. Greet guests, play with children, be courteous, and smile. Make a few jokes to lighten the mood a little. Remember, you’re creating memories, not just photographs. Embrace the day, and let your personality shine through. You are more than just a photographer; you are a crucial part of one of the most important days of their lives.