July 1, 2020 / Weddings
Is Flothemes Right For My Business?
Now that I’m a Flothemes convert, my friends and colleagues will often ask me questions about how I like it, the impact I think it’s had on my business, and most of all, do I think it’s right for them...
Is Flothemes Right For My Business?
July 1, 2020
Now that I’m a Flothemes convert, my friends and colleagues will often ask me questions about how I like it, the impact I think it’s had on my business, and most of all, do I think it’s right for them. Ultimately, only you can decide what’s right for you and your business, but I am here to strongly suggest that you give Flothemes a try. Below, I outline a few key things that transitioning to Flothemes has done for me and my business.
It helped me find my brand aesthetic
As a Dallas wedding photographer, aesthetic is everything. I knew this well before Flothemes, but what I didn’t know (or at least know how to do well) was how to express my brand’s aesthetic in website form. That is where Flothemes comes in. I know I’ve talked about this before but Flothemes’ stunning WordPress templates are nothing short of extraordinary. I truly couldn’t believe it when I first started scrolling through their template options as they’re just so far ahead of their competitors. The reason why they’re stunning? They were created by photographers for photographers. Now I will say that despite the beautiful templates, I was hesitant about Flothemes at first simply because it would mean creating a website out of a template. Again, as a professional wedding photographer, aesthetics are extremely important to me and I didn’t want to create a website that looked just like everyone else’s. This is where Flothemes really surprised me. Yes, you’re building a website using a base template. However, there are a ton of different ways for you to customize your website along the way. This is how I found my brand aesthetic. From colors and fonts to plugins and flex blocks, I was able to customize every single inch of the Lavishly Lux website and make it into something that reflected my brand.
It showed me the importance of being strategic when it comes to website design
Second, Flothemes showed me that creating a pretty website isn’t everything. Sure, it’s half the battle, but there is still plenty more to website building. Flothemes has an amazing help centre, along with tons of helpful articles that explain the importance of being strategic when it comes to website design. A website design has the ability to make or break your business, so I took this aspect of building my website very seriously. Of course, I wanted it to look good but I also took Flothemes advice about how certain design elements can impact website traffic and potential clients. I’m talking about typography, animations, icons, and more. I came to learn that the goal should be to design a beautiful website that also guides users towards a call to action, whether that call to action be buying your product/service, signing up for your newsletter, following your Instagram account, or reaching out and contacting you. (The beauty of Flothemes is that strategizing is also fully customizable depending on your business goals.)
It taught me the importance of integrating social media
Finally, Flothemes reiterated for me the importance of social media. Prior to building the Lavishly Lux website through Flothemes, I thought of my website and my social media accounts as separate entities. Of course I understood how important social media is in today’s world, but I hadn’t considered how I might be able to integrate the two in order to maximize my audience. As I already mentioned, Flothemes’ help centre is truly unrivalled. They provide so many useful tips free of charge. They have lots of social media tips in particular as they know how important social media marketing is for photographers. From adding social media icons to your site (and giving recommendations on the best placement for them) to helping you integrate a live Instagram feed onto your homepage, Flothemes are experts at all things social media.
Thinking of giving Flothemes a try? Click here to take advantage of my special offer.